Copies of various sizes and types of logos, images Phone Number List of the leadership team, and other graphic elements may be part of the style guide. A master plan There needs to be Phone Number Lista point person in charge of digital marketing success and that person is key to coordinating efforts across teams. Some organizations have an approval process where the top person must Phone Number List approve everything before it goes live. I’m not a big fan of this approach because it can slow the process down and.
Unlike traditional advertising, digital media is a fast-flowing Phone Number List river where putting in a dam causes the flow to back up and allows accumulation of a lot of flotsam and jetsam, which is both stinky and further jams the pipeline. A better strategy is to use a digital master Phone Number List calendar or another device, such as an app, to allow everyone to post what they’re working on, the assets they plan to use, and when the creative effort will go live. But, it’s not enough to post plans, but everyone Phone Number List should be required to check this master calendar every day to see where their plans fit into those already in the works.
For instance, reusing a graphic created by another team Phone Number List not only saves time and money, it creates a visual that helps consumers (customers and Phone Number List potential customers) associate the two efforts–and increases frequency. Your Turn Digital marketing is a must for your business success, and we hope our list of tricks will keep you headed in the right Phone Number List direction. These tricks are tried and tested and when you implement them effectively, you can get ahead of your competition.