Smile Direct Club has stepped up its advertising on Tik Tok after seeing strong results on the buzzing social video app. As part of Nepal Phone Number List its broader efforts to reach new customers for its teeth-straightening devices, Smile Direct Club has found that TikTok delivers the best results with a combination of programmatic ads and organic engagement. "We're able to operate effectively in their auctions and get good rates to advertise Nepal Phone Number List, but the big thing we've learned in our advertising on TikTok is that you don't go to TikTok and that you're just placing ads," John Sheldon, the direct-to-consumer brand's CMO, said in an interview.

You enter TikTok, become a creator and become part of the TikTok community." As a DTC brand, Smile Direct Club considers conversions an important metric, though Sheldon said the company monitors its campaigns through all parts of the Nepal Phone Number List purchase funnel. TikTok, owned by Chinese company ByteDance, has amassed more than a billion users worldwide over the past few years thanks to its unlimited stream of viral videos and easy-to-use tools for content creation. Much of the app's popularity comes from the sense of authenticity found in videos created by Nepal Phone Number List millions of average consumers. An average of 64% of users worldwide said they could be themselves on TikTok,

While 77% said how openly they could express themselves on the app, researcher Nielsen has found in commissioned studies by Nepal Phone Number List TikTok. Smile Direct Club has a three-pronged strategy for TikTok that mixes a mix of redesigning its TV ads and creating content specifically for the mobile-oriented platform. The first part involves creating custom videos for TikTok featuring character Dee Dee, a brand ambassador introduced last year who Nepal Phone Number List touts SmileDirectClub's service and offers comparisons to its main rival Invisalign, which is made by Align. Technology. smiledirectclub Aligners sent directly to you, so the savings go straight to you.